Grand Rapids Urban Forest Project

Branding, Digital, Print, Video

Grand Rapids Urban Forest Project


2012 Gold Addy Award Winner for

Our client, Friends of Grand Rapids Parks, had an ambitious plan to crowd-source data gathering about the city’s forest, build awareness of the benefits of a healthy tree canopy, and get citizens more engaged with our trees.

Plenty created a website that would invite the public to get involved and make it easy to participate in gathering the data. We created a user interface design for the online TreeMap, making it simple for any citizen to search for, identify, and help map local trees.

We also designed a custom tree identification key PDF and tree tags, then created promotional material and signage to build awareness of the initiative.